About 101 Studio Soho

Located in the heart of New York City’s iconic SoHo district.

101 Studio is a multi-brand boutique specializing in curated fashion from leading and emerging Asian designer labels.  Our space brings together a distinctive mix of innovation, youth culture, and high-concept streetwear aesthetics.

Our curated brand portfolio includes 13 De Marzo, SMFK, YJ1NGZYZJ, X-U, and KEHANG, among others—each selected for their unique design language, cultural relevance, and bold creative vision.

We aim to bridge Eastern design sensibilities with New York’s cutting-edge fashion scene. 

Surrounded by SoHo’s vibrant energy and trend-setting atmosphere.

The store provides not only a retail experience but a cultural destination for style-conscious consumers seeking originality, identity, and storytelling through fashion.